Posts Tagged ‘News’
Philadelphia, PA (PRWEB) May 01, 2012
20% of Americans think the president is Muslim. 50% of the people who receive Medicare, Social Security and other programs don?t believe they get government money. Why, at the pinnacle of the information age, do so many Americans hold so many corrupted facts and beliefs? New book Does This News Make Me Look Fat? How America’s Junk Food Diet Makes Us Mentally Obese. And The Diet Plan For Fitness presents an answer and a solution.
The book argues that the public is not dumb, but rather mentally obese. A condition where fast food like media consumption (large, low quality and taste driven) media habits have made us mentally flabby, cognitively lazy and easily manipulated by emotional and fact-free arguments.
“Media is food for the mind,” says author and 20-year advertising executive Brooks Richey. ?Without a nutrition plan to guide our data consumption, we tend to consume media that caters to our visceral tastes over our knowledge nutrient needs. Like eating lots of ice cream over vegetables. The build up of junk or opinion-based data takes its toll on the mind and our critical and cognitive skills.?
The book suggests managing the evaluation and consumption of media the same way you do food. Developing a palate to taste flavors in media, learning to distinguish ingredients and facts from emotional taste and flavorful opinions and use the information to create a balanced, mentally nutritional media diet using a media food pyramid.
Richey says the need for a book like this is long overdue because media and its ability to influence has never really been explained to the public in a way it can wrap its head around beyond ?left/right? bias and angry accusations. A 2011 Pew Research poll says the anger at the media is at the highest level ever. Richey says that frustration comes from the public?s sense of helpless to understand its relationship with media outlets or do anything about it.
As he believes The Omnivore’s Dilemma was the wake up call for hidden dangers to people within food, Richey thinks Does This News Make Me Look Fat does the same for media. Using food as a model to present a way for ordinary people to make informed and balanced media decisions. And through a healthier media diet, improve their mental fitness and informed reasoning skills to stand up to manipulative messaging.
The book, published through imprint Omena Publishing, is scheduled for release May 1, 2012 on Amazon, Apple and Barnes & Noble bookstores. More on the book is available at the book?s web site http://www.junkfoodmedianation.com and the author?s site http://www.brooksrichey.com.
About Author
Brooks Richey is an award-wining advertising writer, media strategist and president of media consultancy Adhocracy Marketing Group. He?s written and produced ad campaigns for CBS Switchboard.com, The Ad Council and Builders Square featuring comedian Tim Allen. He also writes on media and cultural issues at the blog intellectualbubblegum.com.
Fort Bragg Helps Children Find Enjoyment in Good Nutrition and Exercise
On Friday, Fort Bragg's Child, Youth, and School Services (CYSS) hosted their 13 th Annual Nutrition Fest at Tolson Youth Activities Center. Fort Bragg's nutrition Fest 2012, which was free and open to all, focused on teaching children the importance …
Read more on Patch.com
Citizens walk for better nutrition for moms, babies
MUMBAI: Citizens turned up in large numbers at Nariman Point's NCPA complex on Saturday morning to participate in the 1000 Steps walk to underline the importance of nutrition for mothers and their children, right from conception to the first two years …
Read more on Times of India
Nurturing healthy habits in your children
Good nutrition is second only to exercise as a potential fountain of youth. How many of you have heard this before from family, friends, acquaintances, or even strangers? “I was healthy all my short life until …” you fill in the rest.
Read more on Your Houston News
Wedding Planning Primer For The DIYer: 9 Essential Steps To Start Planning …
Need a little jump start on planning your own wedding? This cheeky and sensible primer for the DIYer will put you on the right track for celebrating your Big Day. Read on for tips on how to handle stress, figure out how much to spend, manage your guest …
Read more on Huffington Post (blog)
Build health the superb way
nutrition counseling involves taking customers on food shopping tours, helping plan meals and offering cooking classes. "Our meal plans do not sell any supplements or make us commission. They include organic, biodynamic and local foods from sustainable …
Read more on OnMilwaukee.com
New York, NY (PRWEB) January 19, 2012
This one-day conference is a must-attend for any PR, communications or marketing professional looking for the latest ideas on how to prove the value of their social media efforts and improve effectiveness of their digital initiatives. Presented by the industry’s most trusted sources on PR and marketing – PR News’ Digital PR Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, social media policy, measurement, online communities, how to develop and distribute online video and more.
More Information
PR News’ annual Digital PR Summit will bring together top communicators from the following companies, to share the smartest and most cost-effective tactics for your social media efforts.
DASH to lower blood pressure
DONOHUE: Regarding your article on the DASH diet, I was very interested in it. Is there a diet sheet listing all the items pertaining to this diet? How can I get one? I think it's a doable diet. DASH, Dietary Approaches to Stop Hypertension, …
Read more on SouthCoastToday.com
Controversy surrounds the popular hCG diet
The so-called diet that uses pregnancy hormones continues to be popular despite warnings from the medical community. How many calories a day must you consume to lose weight healthily? One of the main criticisms against the hCG diet is that it is based …
Read more on MiamiHerald.com
Easy Low Fat Recipes to Start the Year
Just learning a few new simple low fat recipes showcasing local and seasonal ingredients is often all you need to banish the holiday guilt! The first step to getting back on the right eating track is to stock your fridge with fresh and local products. …
Read more on Oakville.com
Low Fat Recipes: Have Your Cake and Stay Thin Too
But beware, since there is such a low calorie count, it may be the first time you truly enjoy a brownie. Reactions may vary, but extreme euphoria is almost guaranteed. In a large mixing bowl, marry the carob powder, salt, baking powder, and flour. …
Read more on Joonbug.com (blog)
Pantry Raid recipe: Five-star low-fat eggplant Parmesan
Registered dietitian Ruth Frechman wanted to devise a low-fat version of eggplant Parmesan because the dish is a favorite of the Eckerlings. She modified existing recipes and tested a few versions before settling on this one. 1. …
Read more on Los Angeles Times
A prescription for health: Discuss your medications
Every person's situation is different, but changes in lifestyle (a healthier diet, regular exercise), environment (the end of an unhappy marriage) or overall health (developing Type 2 diabetes) all can factor into adding or removing medications from …
Read more on Plain Dealer
Wrestling up a Healthy Crash Diet
Other suggestions: Remove sugar, dairy, white flour and processed foods from your diet, and add in lean meats, all colors of vegetables, beans, legumes, and healthy grains such as brown rice, quinoa, millet and kasha. Substitute almond butter for …
Read more on Patch.com
Stay Healthy During the Holiday Season
"Also, drinking plenty of water and staying hydrated is good." However, if you think you are going to be exposed to germs, make sure to keep a healthy diet full of fruits and vegetables, take in adequate protein, whole grains and food items that have …
Read more on Patch.com
Satiety: a healthy word for the New Year
That meal that leaves you with a happy glow, that leaves you content and perfectly satisfied, but not stuffed. But in scientific health literature, satiety has become something of a buzzword, thanks to a 1996 study by a University of Sydney research …
Read more on Atlanta Journal Constitution (blog)
Healthy habit tips for prep athletes
Altering our diet is not easy, but it can mean the difference between life and death. The LHSAA website offers links and suggestions that give students and parents tips for practicing a healthier diet. Two simple examples are to replace sugary juices …
Read more on NOLA.com
Don't Let The Holidays Doom Your Healthy Diet—These Seven Easy Tips Will Keep …
But how do you maintain a healthy diet while still being part of the fun? 1. Stop as soon as you're full. Regardless of what you eat, as long as you don't overeat you'll be much better off. It's inevitable that at this time of year, some dishes and …
Read more on PR Web (press release)
Moms Talk: Keeping Kids Eating Right During the Holidays
How do you make sure your kids maintain a reasonably healthy diet throughout the holiday feasting season? As a person who was overweight as a child, and healthy now, the best way to maintain a healthy diet is to change the way you think about what is …
Read more on Patch.com
Some facts you need to know about diabetes
The treatment of diabetes involves several approaches: blood glucose testing, proper use of medications, planning healthy meals and regular exercise. Blood glucose is typically tested several times throughout the day in order to maintain normal blood …
Read more on Aiken Standard
Observe World Diabetes Day with Almonds
Adopting healthy eating habits is high on the list of recommendations for diabetes prevention and management.(1) In fact, multiple recent scientific studies have shown that a healthy diet that includes almonds every day shows promise in helping to …
Read more on MarketWatch (press release)
CSUN student makes serious changes to diet and exercise routines for a …
“I went from eating 3000 calories a day down to maybe 1500 calories and eating healthy, smaller meals than usual,” he said. The first thing he cut out was soda and fast food, which is something many nutritionists suggest, including Natalie Stein, …
Read more on Daily Sundial
(PRWEB) November 04, 2011
Automotive News featured a story titled ?Tough love: a Texas turnaround? on Street Toyota?s services through out the years and the tremendous progress that the dealership has made. From new managerial staff to a completely newly designed concierges and marketing department, Street Toyota has made drastic changes since the dealership began in 1982.
The article discusses the environmental change that went into effect as Street and Good began showing ?Tough Love,? as the article calls it, to many former employees through out the dealership.
Mike Good, Street Toyota?s general manager helped Street Toyota break through their hard times and is elated to read the article that focuses on their many trials they underwent.